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How to make money on TikTok LIVE

On TikTok LIVE you make money mainly through gifts: viewers buy coins, spend them on gifts during your LIVE, and the gifts reach you as diamonds that TikTok lets you withdraw as money. Eligible creators can also offer a paid LIVE subscription. How much you earn comes down to how many viewers stay, and how many of them have a reason to send something.

ScrollPlay team5 min read
ScrollPlay Analytics showing a streamer's diamonds and viewers over time
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How TikTok LIVE earnings work

  1. 1

    Viewers buy coins

    Coins are TikTok's in-app currency. Viewers buy them in the app, and the price per coin depends on the pack and where they buy it.

  2. 2

    Coins become gifts

    During your LIVE, a viewer spends coins on a gift, from a 1-coin Rose to gifts that cost tens of thousands of coins. The TikTok gift list has every gift with its coin price.

  3. 3

    Gifts become diamonds

    A gift lands in your account as diamonds. TikTok doesn't publish the exact conversion, so go by what you see in your own account.

  4. 4

    Diamonds become money

    You withdraw diamonds as money through the payout options in your TikTok account. To estimate what a number of diamonds is worth, use the diamond calculator with the rate your account shows.

Who can earn on TikTok LIVE

TikTok sets the rules, and they vary by country and change over time. In most places you need to be 18 or older to go LIVE and receive gifts, your account has to be able to go LIVE, and gifting has to be available where you live.

The reliable check is the TikTok app itself: if you qualify, LIVE gifts and LIVE subscriptions appear in your creator tools. Treat any follower number you read online, including on this page, as a guide rather than a rule.

Ways to earn on TikTok LIVE

LIVE gifts

The main income for most streamers. Every gift a viewer sends while you're live adds to your diamonds.

LIVE subscriptions

Eligible creators can offer a monthly subscription with perks such as subscriber badges and emotes. Subscribers support you every month, not only on the nights they watch.

LIVE Matches

A match against another creator puts two audiences head to head, and gifts decide who wins: a burst of gifting and a chance to meet a new audience.

How to earn more from each stream

  1. 01Give every gift a job on screen

    A gift that visibly changes something gets sent again. An interactive game ties each gift to an event (in Tumble Truck, a Galaxy summons a tornado), so every sender watches their gift land.

  2. 02Let free viewers play first

    Likes and comments are where gifting starts. A viewer who has been playing for free cares how the round ends; see how to get more likes.

  3. 03Build moments worth paying for

    Rescues, comebacks and close finishes get the biggest gifts. In Timmy's Tower Duel, a nuked tower can be bought back before a countdown runs out.

  4. 04Stream on a schedule

    Most gifts come from regulars, and a known show at a known time is how one-off visitors become regulars. More in how to get more viewers.

  5. 05Thank people by name

    Gift alerts and a leaderboard on your overlay, plus your voice saying the name. Recognition is what most gifters are actually after.

  6. 06Track what earns

    ScrollPlay's Analytics shows diamonds by day, by game and by supporter, so you can see which games and which nights paid off.

Where interactive games fit

Interactive games don't change how TikTok pays you; they change why viewers send gifts. When a Rose moves the player and a big gift flips the round, every gift has a visible effect and there are sides to pick. Viewers have gifted over 31 million coins on streams running ScrollPlay.

Start with the free games to see how your room reacts, and read how to get more gifts on TikTok LIVE for ten concrete tactics.

Making money on TikTok LIVE: FAQ

How do you make money on TikTok LIVE?

Mainly through gifts: viewers send gifts bought with coins, the gifts reach you as diamonds, and you withdraw diamonds as money. Eligible creators can also earn from LIVE subscriptions.

How much is a TikTok LIVE gift worth?

Every gift has a coin price; see the gift list. What it's worth to you depends on TikTok's diamond rates, which it doesn't publish, so estimate with the diamond calculator.

How old do you have to be to get gifts on TikTok LIVE?

In most countries, 18 or older. TikTok's rules vary by region and change over time, so check the LIVE settings in your own app.

Do you need 1,000 followers to make money on TikTok LIVE?

TikTok has often asked for around 1,000 followers before you can go LIVE, but the requirement varies by country and account. If you can go LIVE and gifts are on in your creator tools, you can receive gifts.

Do interactive games help you earn more on TikTok LIVE?

They give viewers more reasons to gift: each gift does something visible, there are sides to pick and goals to finish. Viewers have gifted over 31 million coins on streams running ScrollPlay games.

Turn your next LIVE into a game

Download the launcher, start with a free game and see what your room sends when every gift does something.